The impact of Hallyu globalization on attitudes and behavior of Malaysians / Muhammad Amirul Asyraaf Roslan, Nurul Amelina Nasharuddin and Masrah Azrifah Azmi Murad

• Main Authors: Roslan, Muhammad Amirul Asyraaf, Nasharuddin, Nurul Amelina, Azmi Murad, Masrah Azrifah
• Format: Article
• Language: English
• Published: Faculty of Communication & Media Studies 2024
• Subjects: Social interaction
• Online Access: https://ir.uitm.edu.my/id/eprint/99785/1/99785.pdf; https://ir.uitm.edu.my/id/eprint/99785/; https://myjms.mohe.gov.my/index.php/ejoms
• Institution: Universiti Teknologi Mara

This study investigates how Hallyu culture influences Malaysian attitudes and behaviours, focusing on K-pop, K-dramas, Korean culture, and style. Hallyu, or the Korean Wave, encompasses South Korean music, dramas, fashion, and cuisine, globally. By distributing surveys on social media platforms, the...