The effectiveness of content creators in spreading awareness / Yusha Irdina Shareeman … [et al.]

• Main Authors: Shareeman, Yusha Irdina, Ahmad Badri, Ahmad Alif, Maarif, Maarif, Din, Muhammad Hassan, Izham, Nur Izzuddin, Meor Harun, Wan Arifah, Ridzuan, Abdul Rauf, Jamri, Mohamad Hafifi
• Format: Article
• Language: English
• Published: Faculty of Communication & Media Studies 2024
• Subjects: Social change
• Online Access: https://ir.uitm.edu.my/id/eprint/99857/1/99857.pdf; https://ir.uitm.edu.my/id/eprint/99857/; https://myjms.mohe.gov.my/index.php/ejoms
• Institution: Universiti Teknologi Mara

As content creators increasingly shape user behaviour and online discourse, particularly with the explosive growth of platforms like TikTok, understanding their capacity to inspire positive behaviours and attitudes is crucial. This study is to measure the level of effectiveness and acceptance of con...