Health innovation project: A concept paper on a virtual health promotion program for men

• Main Authors: Tong, S.F., Khoo, E.M., Low, W.Y., Ng, C.J., Wong, C.H., Yusoff, H.M., Abu Bakar, A.I., Tan, H.M., Jiwa, M.
• Format: Article
• Published: 2014
• Subjects: R Medicine; RA Public aspects of medicine
• Online Access: http://eprints.um.edu.my/10020/; http://online.liebertpub.com/doi/abs/10.1089/jomh.2013.0020
• Institution: Universiti Malaya

Many causes of mortality and morbidities in men are preventable. Men's poor engagement in health-promoting activities has been attributed to the socially constructed male gender identity. Hence, health innovations to promote men's health have to take into the account their social identity...