Improving recruitment to primary care trials some lessons from the use of modern marketing techniques

• Main Authors: Colwell, B., Mathers, N., Ng, C.J., Bradley, A.
• Format: Article
• Language: English
• Published: 2012
• Subjects: R Medicine
• Online Access: http://eprints.um.edu.my/10229/1/Colwell-2012-Improving_recruitmen.pdf; http://eprints.um.edu.my/10229/
• Institution: Universiti Malaya

Successful recruitment to primary care studies is critical if high quality research is to be undertaken and if the research findings are to be representative of the population being researched.1 However, a recent survey of UK primary care trials found that problems with recruitment was the norm; for...