Red Palm: exploring service quality and servicescape of the best backpacker hostel in Asia
The Red Palm was voted the best backpacker’s hostel in Asia for 2006. This study explores the reasons behind this phenomenal achievement by examining service quality and servicescape of the establishment. Using NVIVO software, data from 192 website comments and eighteen in-depth interviews were con...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis (Routledge)
2011
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/10446/1/00007082_48861.pdf http://eprints.um.edu.my/10446/ http://www.tandfonline.com/doi/abs/10.1080/13683500903511125#.VIUllWeANf8 http://dx.doi.org/10.1080/13683500903511125 |
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| Institution: | Universiti Malaya |
| Language: | English |