The influence of predictors on travel web site adoption among Malaysian travellers
A research framework of travel web site acceptance was developed based on technology acceptance model and theory of reasoned action. This study examined the influences of web site effectiveness characteristics, social factors and Internet self-efficacy on future intention to use travel web sites. F...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academic Journals
2010
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/10483/1/00007082_58560.pdf http://eprints.um.edu.my/10483/ |
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| Institution: | Universiti Malaya |
| Language: | English |