Dimension of halal purchase intention: A preliminary study
This paper aims to do preliminarily study on dimensions within factors associated to Halal purchase intention. Using questionnaire surveys on 135 respondents from Kota Samarahan District in Sarawak, Malaysia, 9 dimensions named Solidity, Certainty, Universal, Brand Association, Purity, Conformity, H...
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2009
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my.um.eprints.111472014-12-17T03:14:52Z http://eprints.um.edu.my/11147/ Dimension of halal purchase intention: A preliminary study Shaari, J.A.N. Mohd Arifin, N.S. HD Industries. Land use. Labor This paper aims to do preliminarily study on dimensions within factors associated to Halal purchase intention. Using questionnaire surveys on 135 respondents from Kota Samarahan District in Sarawak, Malaysia, 9 dimensions named Solidity, Certainty, Universal, Brand Association, Purity, Conformity, Halal-ness, Place & Distribution, and Knowledge were extracted using Varimax Factor Analysis from four suggested variables: Marketing Concept; Awareness, Halal Certificate ; and Religiousity. The paper intends to path the way for deeper and more thorough future research on the area. 2009-09 Conference or Workshop Item PeerReviewed application/pdf en http://eprints.um.edu.my/11147/1/Pages_from_Dimension_of_Halal_Purchase.pdf Shaari, J.A.N. and Mohd Arifin, N.S. (2009) Dimension of halal purchase intention: A preliminary study. In: American Business Research Conference, 28-29 Sept 2009, New York, USA. (Submitted) |
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HD Industries. Land use. Labor Shaari, J.A.N. Mohd Arifin, N.S. Dimension of halal purchase intention: A preliminary study |
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This paper aims to do preliminarily study on dimensions within factors associated to Halal purchase intention. Using questionnaire surveys on 135 respondents from Kota Samarahan District in Sarawak, Malaysia, 9 dimensions named Solidity, Certainty, Universal, Brand Association, Purity, Conformity, Halal-ness, Place & Distribution, and Knowledge were extracted using Varimax Factor Analysis from four suggested variables: Marketing Concept; Awareness, Halal Certificate ; and Religiousity. The paper intends to path the way for deeper and more thorough future research on the area. |
| format |
Conference or Workshop Item |
| author |
Shaari, J.A.N. Mohd Arifin, N.S. |
| author_facet |
Shaari, J.A.N. Mohd Arifin, N.S. |
| author_sort |
Shaari, J.A.N. |
| title |
Dimension of halal purchase intention: A preliminary study |
| title_short |
Dimension of halal purchase intention: A preliminary study |
| title_full |
Dimension of halal purchase intention: A preliminary study |
| title_fullStr |
Dimension of halal purchase intention: A preliminary study |
| title_full_unstemmed |
Dimension of halal purchase intention: A preliminary study |
| title_sort |
dimension of halal purchase intention: a preliminary study |
| publishDate |
2009 |
| url |
http://eprints.um.edu.my/11147/1/Pages_from_Dimension_of_Halal_Purchase.pdf http://eprints.um.edu.my/11147/ |
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