Social media usage and organizational performance: Reflections of Malaysian social media managers

• Main Authors: Parveen, F., Jaafar, N.I., Ainin, S.
• Format: Article
• Published: Elsevier 2015
• Online Access: http://eprints.um.edu.my/11627/
• Institution: Universiti Malaya

Social media usage among organizations is growing tremendously. Organizations are now building and maintaining social media public pages to improve their social network salience, enhance interest in their organizations, and build relationships with the online public. The majority of the studies on s...