Factors Determining Choice of Full Service Airlines and Low Cost Carriers: The Case of Malaysia

• Main Authors: Boey, T.S., Ekiz, E.H., Kamarulzaman, Y.
• Format: Article
• Published: Taylor’s University Sdn Bhd 2012
• Subjects: HF Commerce
• Online Access: http://eprints.um.edu.my/12294/; http://www.taylors.edu.my/apjiht/issue_two_2012.html
• Institution: Universiti Malaya

Air transport is a vital component of the overall travel and tourism industry, and air services have played a major role in the growth of tourism in many parts of the world. Particularly, increasing competition and technology advances have created a challenging environment for airline companies. Thu...