Heritage conservation for city marketing: The imaging of the historic city of Georgetown, Penang
The process of imaging for city marketing purposes has the implication on culture, conservation and heritage. City marketing, especially in the European context, has been examined in interdiscip linary literature with special focus on imaging for tourism. Little is reported about the imaging of thos...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Faculty of Built Environment, University of Malaya
2008
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/12648/ http://e-journal.um.edu.my/filebank/published_article/3234/Vol%204-3.pdf |
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| Institution: | Universiti Malaya |