Determining the relationship between fanpage contents and PTA metrics

• Main Authors: Rahman, Zoha, Zanuddin, Hasmah, Suberamanian, Kumaran, Moghavvemi, Sedigheh, Md Nasir, Mohd Hairul Nizam
• Format: Conference or Workshop Item
• Language: English
• Published: 2016
• Subjects: H Social Sciences (General); HE Transportation and Communications
• Online Access: http://eprints.um.edu.my/15968/1/0001.pdf; http://eprints.um.edu.my/15968/
• Institution: Universiti Malaya

Social Media is now determined as an excellent communicative tool to connect directly with consumers. One of the most significant ways to connect with the consumers through these Social Networking Sites (SNS) is to create a facebook fanpage with brand contents and to place different posts periodical...