Cultural influences on choosing green products: An empirical study in Malaysia

• Main Authors: Ihwan, G., Salwa Hanim, A.R., Siti Zawiah, M.D., Hideki, A., Alva Edy, T., Novita, S.
• Format: Article
• Language: English
• Published: Impact Factor 2017
• Subjects: TA Engineering (General). Civil engineering (General)
• Online Access: http://eprints.um.edu.my/17094/1/Cultural_Influences_on_Choosing_Green_Products.pdf; http://eprints.um.edu.my/17094/; http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-1719/earlyview
• Institution: Universiti Malaya

Over the past few years, there have been increasing efforts to promote green products in developing nations. However, evaluating customer preferences when it comes to choosing green products is a rather complex task, which is perhaps due to the influence of cultural values on customer preferences. H...