Social media content analysis "Study on brand posts of electronics companies"

• Main Authors: Rahman, Zoha, Kumaran, Suberamanian, Zanuddin, Hasmah, Md Nasir, Mohd Hairul Nizam
• Format: Article
• Language: English
• Published: Medwell Journal 2017
• Subjects: H Social Sciences (General); HF Commerce; QA75 Electronic computers. Computer science
• Online Access: http://eprints.um.edu.my/18118/1/All.pdf; http://eprints.um.edu.my/18118/; http://medwelljournals.com/abstract/?doi=jeasci.2017.87.94
• Institution: Universiti Malaya

Social media is considered as a first-rate open communication platform to connect directly with customers. One of the most noteworthy customs to connect with the consumers through these Social Networking Sites (SNS) is to create a Facebook fanpage with brand contents and to place different posts...