Social media metrics analytics: Study on B2C fan pages

• Main Authors: Rahman, Zoha, Suberamanian, Kumaran, Zanuddin, Hasmah, Moghavvemi, Sedigheh, Md Nasir, Mohd Hairul Nizam
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.um.edu.my/18120/1/All.pdf; http://eprints.um.edu.my/18120/
• Institution: Universiti Malaya

One of the most prominent way of connecting with customers via Social Networking Sites (SNS) is to generate a brand page in Facebook (called fan page) containing products contents and publish regularly postings on these pages. Customers will respond differently to these postings. In determining the...