Impact of social media's perceived online community value on user's responses

• Main Authors: Rahman, Zoha, Suberamanian, Kumaran, Zanuddin, Hasmah, Moghavvemi, Sedigheh, Md Nasir, Mohd Hairul Nizam
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.um.edu.my/18123/1/All.pdf; http://eprints.um.edu.my/18123/; http://uruae.org/siteadmin/upload/7991UH0317051.pdf
• Institution: Universiti Malaya

Increasingly, consumers use social media as a vehicle for pre-purchase information gathering and post purchase experience sharing. Although existing social media research provides some valuable insights, it is relatively lacking in theory based research on the basic mechanisms through which desired...