Development and validation of the technology adoption and gratification (TAG) model in higher education: A cross-cultural study between Malaysia and China
The prime objective of this study was to develop and validate the Technology Adoption and Gratification (TAG) Model to evaluate the adoption and gratification of lecturers in using ICT facilities for their teaching and research purposes in higher education. The second objective of this study was to...
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| Format: | Article |
| Published: |
IGI Global
2016
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| Online Access: | http://eprints.um.edu.my/18368/ https://doi.org/10.4018/IJTHI.2016070106 |
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| Institution: | Universiti Malaya |