King’s Confectionery: Transferring Tacit Knowledge from Malaysia to Bangladesh
This case traces the birth and growth of King’s Confectionery by Wong Yoke Khing and her husband in Malaysia. They started their first bakery by selling an array of pastries and cakes in the Kepong’s wet market. Eventually, they owned their first outlet in Jinjang and later on they opened their seco...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Published: |
SAGE Publications (UK and US)
2016
|
| Subjects: | |
| Online Access: | http://eprints.um.edu.my/18780/ http://dx.doi.org/10.1177/2277977916665984 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Malaya |