King’s Confectionery: Transferring Tacit Knowledge from Malaysia to Bangladesh

This case traces the birth and growth of King’s Confectionery by Wong Yoke Khing and her husband in Malaysia. They started their first bakery by selling an array of pastries and cakes in the Kepong’s wet market. Eventually, they owned their first outlet in Jinjang and later on they opened their seco...

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Bibliographic Details
Main Author: Yew, J.L.K.
Format: Article
Published: SAGE Publications (UK and US) 2016
Subjects:
Online Access:http://eprints.um.edu.my/18780/
http://dx.doi.org/10.1177/2277977916665984
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Institution: Universiti Malaya