Navigating a Highly Protected Market: China’s Chery Automobile in Malaysia
The economies of Malaysia and China have become increasingly integrated through trading and investment linkages. This article focuses on one aspect of this relationship, examining Chery, a Chinese car maker, and its internationalisation strategy and its localisation efforts in Malaysia. It does this...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Taylor & Francis
2017
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/18818/ http://dx.doi.org/10.1080/00472336.2017.1345000 |
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| Institution: | Universiti Malaya |