Social media adoption: The role of media needs and innovation characteristics

• Main Authors: Zolkepli, I.A., Kamarulzaman, Y.
• Format: Article
• Published: Elsevier 2015
• Subjects: H Social Sciences (General); HC Economic History and Conditions; HN Social history and conditions. Social problems. Social reform
• Online Access: http://eprints.um.edu.my/19268/; http://dx.doi.org/10.1016/j.chb.2014.10.050
• Institution: Universiti Malaya

This research is designed to empirically investigate how social media needs and innovation influence the adoption of social media amongst Internet users. The theoretical perspective of the uses and gratifications, and Rogers' five characteristics of innovation are reviewed and extended to expla...