The role of fabric banners for community engagement in digital era
This paper presents the role of fabric banners as a communication medium for community engagement, which would be the relevant communication medium for public participation in the development plan process. Discussions are based on findings from a study conducted in Subang Jaya-USJ, Selangor where th...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Published: |
Malaysian Institute of Planners
2015
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/19293/ http://www.mip.org.my/doc/PMJ2015.pdf |
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| Institution: | Universiti Malaya |
| Summary: | This paper presents the role of fabric banners as a communication medium for community engagement, which would be the relevant communication medium for public participation in the development plan process. Discussions are based on findings from a study conducted in Subang Jaya-USJ, Selangor where the main objective was to evaluate the relevance of fabric banners as a communication medium in eliciting public participation in community engagements. The study was within a theoretical framework that links community engagement, urban way of life and the Media Richness Theory. Primary data were collected through self-administered survey under the purposive sampling method and in-depth interviews involving 100 local residents of Subang Jaya-USJ. Findings demonstrated that fabric banners are still relevant and functioning as an effective communication medium in community engagement, particularly in Subang Jaya-USJ. Thus, this type of communication medium should be seriously considered in town planning public participation process. |
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