Big data social media analytics for purchasing behaviour

• Main Authors: Shayaa, Shahid, Ainin, Sulaiman, Piprani, Arsalan Zahid, Al-Garadi, Mohammed Ali, Ashraf, Muhammad Azeem
• Format: Article
• Published: Science Publishing Corporation 2018
• Subjects: HF Commerce; Business; QA75 Electronic computers. Computer science
• Online Access: http://eprints.um.edu.my/20690/; https://www.sciencepubco.com/index.php/ijet/article/view/23917
• Institution: Universiti Malaya

The social media is rich in data and of late its data have been used for various types of analytics. This paper examines the purchasing behavior and sentiments of social media users from Jan - 2015 to Dec - 2016. The purchasing behaviour of the users is categorized into five: buy car, buy house, buy...