The ‘Be Cancer Alert Campaign’: protocol to evaluate a mass media campaign to raise awareness about breast and colorectal cancer in Malaysia
BACKGROUND: Breast and colorectal cancer are the two most common cancers in Malaysia. Low awareness coupled with stigma and erroneous beliefs delay help-seeking behaviours, lead to late presentation and contribute to poor detection rates. Promoting cancer awareness through mass media may be effectiv...
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Main Authors: | , , , , , , , |
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Format: | Article |
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BioMed Central
2018
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Subjects: | |
Online Access: | http://eprints.um.edu.my/20757/ https://doi.org/10.1186/s12885-018-4769-8 |
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Institution: | Universiti Malaya |