Towards a better understanding of fashion clothing purchase involvement

• Main Authors: Rahman, Mahfuzur, Albaity, Mohamed, Isa, Che Ruhana, Azma, Nurul
• Format: Article
• Published: Emerald 2018
• Subjects: HF Commerce
• Online Access: http://eprints.um.edu.my/20982/; https://doi.org/10.1108/JIMA-03-2017-0028
• Institution: Universiti Malaya

Purpose: This study aims to concern with Malaysian consumer involvement in fashion clothing. To achieve this, materialism, fashion clothing involvement and religiosity are examined as drivers of fashion clothing purchase involvement. Design/methodology/approach: Gender, race and age are explored to...