A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behaviour

A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behaviour

Purpose – The purpose of this paper is to examine the effects of atmospherics and affective state on shoppers’ in-store behaviour using the two approaches in structural equation modelling (SEM), i.e. Frequentist and Bayesian approaches. Shoppers’ affective state was tested for its mediating effect o...

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Bibliographic Details
Main Authors: Ong, Fon Sim, Khong, Kok Wei, Yeoh, Ken Kyid, Syuhaily, Osman, Othman, Md Nor
Format: Article
Published: Emerald 2018
Subjects:
HF Commerce
Online Access:http://eprints.um.edu.my/21070/
https://doi.org/10.1108/IMDS-10-2016-0423
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Institution: Universiti Malaya

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http://eprints.um.edu.my/21070/
https://doi.org/10.1108/IMDS-10-2016-0423

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