A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behaviour

Purpose – The purpose of this paper is to examine the effects of atmospherics and affective state on shoppers’ in-store behaviour using the two approaches in structural equation modelling (SEM), i.e. Frequentist and Bayesian approaches. Shoppers’ affective state was tested for its mediating effect o...

Full description

Saved in:
Bibliographic Details
Main Authors: Ong, Fon Sim, Khong, Kok Wei, Yeoh, Ken Kyid, Syuhaily, Osman, Othman, Md Nor
Format: Article
Published: Emerald 2018
Subjects:
Online Access:http://eprints.um.edu.my/21070/
https://doi.org/10.1108/IMDS-10-2016-0423
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Malaya