What triggers impulse purchase in Facebook commerce?
Facebook commerce or f-commerce has become a new trend in mobile commerce (m-commerce) due to the advancements in mobile communications and social media technologies. Despite a huge business potential in f-commerce, impulse purchase in f-commerce is still not wellunderstood. Unlike previous f-commer...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Inderscience
2018
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/21484/ https://doi.org/10.1504/IJMC.2018.092679 |
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| Institution: | Universiti Malaya |