The effects of Facebook browsing and usage intensity on impulse purchase in f-commerce
Due to the rapid advancements in Web 2.0 and social media, a novel class of online social business called Facebook commerce (f-commerce) has emerged. Even though there are studies on the factors that influence Facebook browsing and usage intensity, however, there is dearth in research that examine t...
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Main Authors: | , , |
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Format: | Article |
Published: |
Elsevier
2018
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Subjects: | |
Online Access: | http://eprints.um.edu.my/21485/ https://doi.org/10.1016/j.chb.2017.09.033 |
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Institution: | Universiti Malaya |