Standardization and contextualization: A study of language and leadership across 17 countries
With multinational corporations increasingly adopting English as a corporate language, the issue of language management and the pros and cons of language standardization have been widely debated in the literature. Our 17-country study considers whether the use of English as a common corporate langua...
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Main Authors: | , , , |
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Format: | Article |
Published: |
Elsevier Inc.
2011
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Subjects: | |
Online Access: | http://eprints.um.edu.my/2256/ http://www.sciencedirect.com/science/article/pii/S1090951610000489 |
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Institution: | Universiti Malaya |