The impacts of fans’ attachment, sincerity and social media usage on attitude toward sports sponsorship
Sport communication entails a strategic mechanism in gaining an audience and loyal supporter for sportsmen fan. The objective of this article is to provide insight towards fan attachment through social media and sponsorship on mindsets about sponsor and plans to acquire products of the sponsor. Data...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Blue Eyes Intelligence Engineering & Sciences Publication
2019
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/22954/ https://www.ijrte.org/wp-content/uploads/papers/v8i2S/B10490782S19.pdf |
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| Institution: | Universiti Malaya |