Towards a “branded” property developer: key traits for Malaysian housing market
Purpose: The purpose of this paper is to determine the significance of branding management by property developers in the Malaysian housing market and to examine the pivotal brand identity traits of property developers. Design/methodology/approach: An explanatory sequential mixed-methods research app...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Emerald
2019
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/23124/ https://doi.org/10.1108/IJHMA-06-2018-0039 |
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| Institution: | Universiti Malaya |