Modelling consumer adoption of internet shopping
The study explores consumers' adoption of Internet shopping in the context of tourism products in Britain. The key objective is to propose a model for the prediction of Internet shopping adoption integrating individual and technology characteristics. Drawing upon Davis' (1989) Technology A...
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| Format: | Conference or Workshop Item |
| Published: |
2008
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| Online Access: | http://eprints.um.edu.my/2367/ http://apps.webofknowledge.com/full_record.do?product=UA&search_mode=Refine&qid=2&SID=4Don2Llcc5o3iAg85hn&page=23&doc=222&cacheurlFromRightClick=no |
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| Institution: | Universiti Malaya |
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