Trust mechanisms: an integrated approach for e-commerce website development process
Trust is a crucial element to the success of e-commerce implementation. The research on the concept of trust has emerged rapidly due to the need of understanding trust in order to improve current and future e-commerce implementation. Although there are various researches conducted focusing on differ...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/2378/ http://apps.webofknowledge.com/full_record.do?product=UA&search_mode=Refine&qid=2&SID=2CLk8mMb3FKbP6anac9&page=24&doc=237&cacheurlFromRightClick=no |
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| Institution: | Universiti Malaya |