Analysis of Travellers’ Online Reviews in Social Networking Sites Using Fuzzy Logic Approach

• Main Authors: Nilashi, Mehrbakhsh, Yadegaridehkordi, Elaheh, Ibrahim, Othman, Samad, Sarminah, Ahani, Ali, Sanzogni, Louis
• Format: Article
• Published: Springer Berlin Heidelberg 2019
• Subjects: HF Commerce; Business; QA75 Electronic computers. Computer science; T Technology (General)
• Online Access: http://eprints.um.edu.my/23826/; https://doi.org/10.1007/s40815-019-00630-0
• Institution: Universiti Malaya

Social media and digital technology have had significant contributions and impacts on the hospitality and accommodation businesses. Online traveller reviews have been rich sources of information for the traveller’s decision-making process in social media websites. TripAdvisor, a popular travel revie...