Factors influencing Muslim credit card holders' impulse buying behaviour in Malaysia
Studies on impulse buying have been substantially conducted in developing countries by vast researchers. Nevertheless, such studies are in scarcity amidst Asian countries, particularly Malaysia. Besides, studies that have looked into the variables of materialism, sale promotion, money and time avail...
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Main Authors: | , |
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Format: | Article |
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Malaysian Consumer and Family Economics Association
2019
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Subjects: | |
Online Access: | http://eprints.um.edu.my/23924/ http://www.majcafe.com/wp-content/uploads/2019/10/2019-Vol-22-S2-Article-3.pdf |
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Institution: | Universiti Malaya |
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