The Moderating Effects of Social Media Usage towards Fan Attachment in MotoGP
The purpose of this study was to investigate the relationships between MotoGP fans’ attachment with their favorite teams’ Facebook pages. Data were collected through survey method. The questionnaires were completed by 384 fans. Data were analyzed using Statistical Package of Social Science. Sport fa...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Hampstead Psychological Associates
2020
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/24563/ https://doi.org/10.37200/IJPR/V24I3/PR200835 |
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| Institution: | Universiti Malaya |