Occasions and motivations for gift-giving: A comparative study of Malay and Chinese consumers in urban Malaysia
The main purpose of this study is to examine the occasions and motivations for gift-giving behaviour amongst urban Malaysian consumers. In addition, a comparison between the gift-giving behaviours of the two major ethnic groups in Malaysia, namely the Malays and the Chinese, will be made. The study...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
College of Management, National Cheng Kung University
2005
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/25038/1/Occasions%20and%20Motivations%20for%20Gift-giving-A%20comparative%20Study%20of%20Malaya%20and%20Chinese%20Consumers%20in%20.pdf http://eprints.um.edu.my/25038/ |
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| Institution: | Universiti Malaya |
| Language: | English |