The influence of communication channels on internet banking adoption
This paper addresses the influence of communication channels or source of information particularly, media norm (mass media) and personal norm (word of mouth) on the intention to use Internet Banking (IB) among Yemenis. Empirical data was collected using the survey questionnaire approach. Questionnai...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Faculty of Business and Accountancy, University of Malaya
2009
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/25081/ https://ajba.um.edu.my/article/view/2219 |
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| Institution: | Universiti Malaya |