The impact of tourists’ perceptions on halal tourism destination: a structural model analysis
Purpose: Though halal-related services have been discussed in tourism services literature, exploratory study in this area is not enough, particularly in non-Muslim tourists’ perspectives. This study aims to investigate the impact of non-Muslim tourists’ perceptions of halal products or services on t...
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Main Authors: | , , , |
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Format: | Article |
Published: |
Emerald
2020
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Subjects: | |
Online Access: | http://eprints.um.edu.my/25357/ https://doi.org/10.1108/TR-05-2019-0182 |
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Institution: | Universiti Malaya |