The impact of service quality and price on passengers' loyalty towards low-cost airlines: The Southeast Asia perspective
The objective of this study is to examine the impact of service quality by adopting AIRQUAL model and price on passengers' loyalty through the linkage of passengers' satisfaction toward low-cost airlines from the perspective of Southeast Asia. With 200 questionnaires analyzed, the results...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Elsevier Sci Ltd
2021
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/26874/ |
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| Institution: | Universiti Malaya |