Tying multiple installments in a single storyworld: Visiting worldbuilding through Power Sphera Universe in Malaysian animation franchise, BoBoiBoy

• Main Authors: Mohd Hasri, Umar Hakim, Md Syed, Md Azalanshah
• Format: Article
• Published: Sage Publications Ltd 2021
• Subjects: Communication. Mass media
• Online Access: http://eprints.um.edu.my/26878/
• Institution: Universiti Malaya

This article examines the implementation of worldbuilding in the Malaysian animation franchise, BoBoiBoy, through the portrayal of `Power Sphera Universe' across various installments. Worldbuilding refers to the creation of a fictional storyworld in which a set storyline(s) take place. Within the scope of storytelling, worldbuilding plays an integral role as it enables a storyworld to sustain or encompass multiple storylines that were produced for various media platforms. This study will argue that the portrayal of `Power Sphera Universe' in various installments across the BoBoiBoy animation franchise ensures that the encapsulated and uniquely developed stories remain interrelated to one another, allowing the audience to enhance their understanding and comprehension over the overall transmedia storyworld. The discussion will visit the utilization of contextualizing devices as a primary means of worldbuilding across several storylines within the BoBoiBoy animation franchise