Profiling reviewers' social network strength and predicting the ``Helpfulness'' of online customer reviews
Online customer reviews have become a popular source of information that influences the purchasing decisions of many prospective customers. However, the rapidly increasing volume of online reviews presents a problem of information overload, which makes it difficult for customers to determine the qua...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Published: |
Elsevier
2021
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/28448/ |
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| Institution: | Universiti Malaya |