Environmentally friendly business practices among Low-Income households in rural Peninsular Malaysia

• Main Authors: Al Mamun, Abdullah, Mohan, Kanniga Malar, Nawi, Noorshella Che, Masud, Muhammad Mehedi, Muniady, Rajennd, Zainol, Noor Raihani
• Format: Article
• Published: MDPI 2020
• Subjects: Q Science (General); T Technology (General)
• Online Access: http://eprints.um.edu.my/31676/
• Institution: Universiti Malaya

The purpose of the study is to predict the intention and behavior towards environmentally friendly businesses (EFB) among low-income families in rural Peninsular Malaysia within the framework of the theory of planned behavior (TPB). Data were collected from 420 low-income household heads through str...