Exploring the reasons for bank-switching behavior in retail banking
Purpose The development and maintenance of a long-term relationship with customers are essential for banks to bolster their profits and thrive in a competitive environment. This study aims to explore the key factors that influence individuals' bank-switching behavior in the Malaysian retail ban...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Emerald Group Publishing Ltd
2022
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/33706/ |
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| Institution: | Universiti Malaya |