A framework for measuring customer loyalty for 3PL industry: A case of evolving market
This research aims to propose a framework for measuring customer loyalty for third party logistics (3PL) industry by exploring the attributes that are more attractive to customers and ascertain the mechanisms for increasing customer loyalty in 3PL industry. Design/methodology/approach Data were coll...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Published: |
Emerald Group Publishing Ltd
2021
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/34864/ |
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| Institution: | Universiti Malaya |