Sharing economy: Generation Z's intention toward online fashion rental in Vietnam

• Main Authors: Pram, Huong Mang, Hoang, Kim Thu, Nguyen, Thi Thoa, Do, Phuong Huyen, Mar, Ma Tin Cho
• Format: Article
• Published: Korea Distribution Science Association (KODISA) 2021
• Subjects: HB Economic Theory; Business
• Online Access: http://eprints.um.edu.my/35156/
• Institution: Universiti Malaya

The last decade has seen the emergence of the idea of ``sharing economy'' as people are more aware of environmental issues. Although clothing businesses applying the model of sharing consumption have emerged recently, less research effort has been invested in this topic, especially in inve...