Communicating radiation risk to public

In communicating risk to members of the public, risk comparison is often helpful but it could be challenging. We wish to convey complex concepts of radiation to laymen but often this is fraught with ambiguity, confusion and maybe even contradictory. It is essential to know our audience and the situa...

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Bibliographic Details
Main Authors: Ng, Kwan Hoong, Wong, Jeannie Hsiu Ding
Format: Conference or Workshop Item
Language:English
Subjects:
Online Access:http://eprints.um.edu.my/35239/1/Profesor%20Madya%20Dr.%20Jeannie%20Wong%20Hsiu%20Ding_138_KJR_2021_Ng_Janatul_AOCR_2021_KJR_abstracts%20%281%29.pdf
http://eprints.um.edu.my/35239/
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Institution: Universiti Malaya
Language: English
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Summary:In communicating risk to members of the public, risk comparison is often helpful but it could be challenging. We wish to convey complex concepts of radiation to laymen but often this is fraught with ambiguity, confusion and maybe even contradictory. It is essential to know our audience and the situation. As the media, especially social media, is playing an important role in influencing public opinion, it is imperative for radiation protection specialists to educate and work with them.