“UM in the News”: marketing and promotion in social media platforms

• Main Authors: Hazidah, N.A., Edzan, N.N., Mahbob, Yusof, Hasmawati, I.
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2011
• Subjects: Z Bibliography. Library Science. Information Resources
• Online Access: http://eprints.um.edu.my/3537/1/1.pdf; http://eprints.um.edu.my/3537/4/Final_Slides-_IFLA2011.pdf; http://eprints.um.edu.my/3537/; http://www.ifla.org/files/newspapers/documents/IFLA%20International%20Newspaper%20Conference%202011-%20Papers.pdf
• Institution: Universiti Malaya

Today’s technology has made it possible for news to be disseminated in the quickest manner. Users, especially from the higher learning institutions, need to stay connected with news in order to complete some of their learning processes. The aim of this paper is to analyse the strategies used in mark...