Brand association of Ciletuh - Palabuhanratu Geopark towards COVID-19 pandemic and sustainable tourism

The purpose of this research is to investigate brand association of Ciletuh – Palabuhanratu UNESCO Global Geopark towards the COVID-19 pandemic and sustainable tourism. This research employs a qualitative research method with a case study and descriptive statistics model. The data used in this study...

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Bibliographic Details
Main Authors: Pamungkas, Kasno, Sujatna, Eva Tuckyta Sari, Heriyanto, Heriyanto, Haron, Rohaidah, Rosana, Mega F.
Format: Article
Published: 2021
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Online Access:http://eprints.um.edu.my/35426/
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Institution: Universiti Malaya

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