Understanding the role of service attributes in consumer small retailer relationships: Findings from Pakistan

• Main Authors: Najmi, A., Ali, S.F., Ahmed, W., Kanapathy, Kanagi, Aziz, Azmin Azliza
• Format: Article
• Published: Inderscience Publishers 2021
• Subjects: HF Commerce
• Online Access: http://eprints.um.edu.my/36006/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85103636687&doi=10.1504%2fIJMP.2021.113832&partnerID=40&md5=11ec5eea7d042425e71141dcdc54178a
• Institution: Universiti Malaya

The purpose of this study is to identify the impact of service attributes consisting of assortment, service and store environment, on satisfaction and relationships among consumers and small retailers. Further, the impact of satisfaction and relationship was also analysed on loyalty. The sample size...