Decision to adopt neuromarketing techniques for sustainable product marketing: A fuzzy decision-making approach
Sustainable products and their marketing have played a crucial role in developing more sustainable consumption patterns and solutions for socio-ecological problems. They have been demonstrated to significantly decrease social consumption problems. Neuromarketing has recently gained considerable popu...
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| Main Authors: | , , , , , , , |
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| Format: | Article |
| Published: |
MDPI
2020
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/36930/ |
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| Institution: | Universiti Malaya |