Customer agility, market orientation, and brand image in the context of Chinese market
IntroductionCustomer agility (CA) and market orientation have been widely discussed in prior research. Also, the role of brand image in business making-decision has been emphasized. However, the current analysis lacks integrating the relationship among the three concepts. Thus, this study creatively...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Frontiers Media SA
2022
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/40259/ |
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| Institution: | Universiti Malaya |